communication design

art direction + graphic design

illuminating — September 18, 2016

illuminating

This little ad lit me up. Clever and catchy and I wanna learn how to do it. “Future with bright lights” is a video created by Japanese infrastructure company Kandenko. Combining elements of tech and art, the vid uses a silver ink circuit pen developed to show how each individual can illuminate the future.


Bright lights give you so happy days
Shining future will be right there there
Bright lights give you so lovely days
Shining future will be soon there there
Take hands each other and go ahead with your heart

Twlala Twalala
Future with bright lights

Twlala Twalala
Future with bright lights

Twlala Twalala
Future with bright lights

Twlala Twalala Twalala

Look at what you see in light
Close your eyes and feel the brightness
It’s supposed to be in your hand
Make it better in the future

Twlala Twalala
Future with bright lights
Future

Twlala

original music by singer YeYe
https://www.kandenko.co.jp/en/