communication design

art direction + graphic design

magical floors which transform beneath your feet — October 30, 2015
miguel chevalier turns an italian castle… — October 23, 2015

miguel chevalier turns an italian castle…

…into a rich  kaleidoscope of colour and pattern. the projection mapping artist is renowned for creating compelling ways of experiencing the austere architectural spaces like churches, castles, bridges and tunnels.His graphic showcases. Chevalier castel del monte for festival internazionale di andria castel dei mondi 2014 in the form of ‘Magic Carpets’. As you walk around the floor space the light responds to your movement. It’s like you’re in a life size kaleidoscope. Or on a magic carpet. Very fantastical.

Not only is the installation designed according to mathematical and astronomical pricniples relating to shape of the octagon. in addition, its positioning has been carefully orchestrated to display special symmetries of light on solstice days. this symbolic system has drawn the passionate interest of experts on account of its oddity and esotericism, making it an ideal location for the interactive installation. The floor becomes a symbol for ‘magic carpets’… 

Chevalier suggests that “this artificial universe seems to rejoin that of life. everything comes together, comes apart, and alters shape at top speed..as the viewers move about the space, their feet manipulate in the appearance of these mobile, interlaced graphics. Colourfully miguel-chevalier-magic-carpets-interactive-virtual-reality-installation-castel-del-monte-italy-designboom-06sinuous curves ripple forth, thus re-establishing connections with the shimmering tapestries of the middle ages, classical antiquity, the islamic world, and the cistercian gothic of northern europe.”

Chevalier generates visual experiences that are always evolving and are also reminiscent of the psychedelic, artificial paradises of the 1970s.Very trippy!

Image: Blue and Green Pixelation, by Miguel Chevalier.
http://www.miguel-chevalier.com/en/magic-carpets

electric canvas reel — October 22, 2015

electric canvas reel

painting with light. watch this a few more times and I’ll be dreaming in über utopian technicolour.

This is a wonderful example of how a fairly conservative building can be transformed into something seemingly imaginable. Saturated with colour but not a drop of paint. An architectural canvas. Architectural Reel – The Electric Canvas from The Electric Canvas.

pittsburgh skyline projection — October 16, 2015

pittsburgh skyline projection

I love what these guys have done with their use of projection mapping to represent Pittsburgh at night. Energetic and colourful, it adds layers of meaning to what could have ordinarily been quite a predictable city set. This is a great step by step tutorial for projection mapping and shows how masks and visual overlays are used to ‘map’ out blocks of colour to create an über vivid effect.