this is a very endearing animation. I love how it is integrated with social media to create memorability and encourage action.
From back in 2012 this billboard has been redesigned to be an interactive donation box. When 2 euros are donated directly on the billboard, the various MISEREOR aid projects visually come to life. A built-in camera takes a pic of the generous donator which they can post on Facebook and then share info about the promo, enabling MISEREOR to start up an online dialogue. Powerful.