For the launch of the new 2015 Mercedes GLA Compact SUV, they created a virtual custom shop on Instagram. Here you can customise your own version of the luxury. The concept feature hundreds of Instagram profiles and thousands of images to create the experience in which the final photo presents you with your very own vehicle and matching price tag.
To start tinkering just…choose your colour…(11 options) then choose one of three wheel options then choose between a standard roof or a panorama one…then between a standard or illuminated grille. Voila! The personalised Merc is then displayed with the price. (Except I think you need real money for the real thing…bummer!) How would you build yours?

Source: RMN DigitalOctober 24, 2014